Meet the Merchant: Serene and Susan Sayyed

Posted on 10/10/2017
Serene and Susan Sayyed behind bakery counterSerene's Bakery originally opened as a weekend pop-up shop at the Lenexa Public Market, but now you can grab their goodies five days a week. Check out the variety of baked treats and Farm to Market breads, or place a custom order for a special occasion, like a birthday party or anniversary. 

Mother-daughter duo Susan and Serene Sayyed are co-owners of the bakery. We asked them a few questions about taking their business to the next level.

Q. Describe your business concept for the market. 
A. We’ve been in business for a few years now, catering to a variety of events. This is our first brick and mortar location however, and we’re excited to see what it brings. We will be offering made-from-scratch treats that will rotate seasonally, along with consultation services for events such as birthday parties, baby and bridal showers, and weddings. 

Q. What do you really do?
A. We come up with new ideas together, Susan does a lot of the baking, and Serene does a lot of the decorating, sharing roles every once in a while to keep the work interesting.

Q. What excites you about the Lenexa Public Market?
A. We’re part of a new city concept that is taking advantage of the great potential for growth and expansion in the area. We’ve lived here for a long time, and are excited to see what kind of boost this City Center brings to the area!

Q. What might surprise someone to know about your business?
A. A New Jersey native, trying to bring East coast baking and flavors to the Midwest. 

Q. What makes your business unique?
A. We offer customers the ability to personalize made-to-order desserts, or purchase premade treats from our bakery cases. Either option enables customers to experience high-quality products and friendly customer service. 

Q. What is one thing you hope customers say after they leave your restaurant/shop?
A. We hope that our delicious variety and high-quality pastries will encourage customers to tell their family and friends to stop by!

Q. What made you get into this business?
A. Baking has always been a passion of ours, and making custom cakes and desserts that are memorable for our clients is always nice! We enjoy it so much, we decided to make a business out of it!

Q. What is the biggest challenge for you in opening a market stall?
A. Trying to figure out what types of sweets the community would be most interested in, since we have such a variety that we make! 

Q. Why should people support local businesses?
A. Local businesses provide a unique sense of community by knowing the person behind the product and service personally. We are also good for the local economy, participating in community celebrations and awareness events.

Q. What’s the coolest thing you’re working on?
A. We’re working on our fall/winter menu, deciding how we’d like to incorporate the wonderful flavors of the season into our delicious products! Things like pumpkin spice French macarons, and an amazing gingerbread loaf will be on the menu!

Q. Favorite lunch spot?
A. The Z-Man from Joe’s Kansas City BBQ always makes for a satisfied baker!

Q. Where might someone find you if you weren’t at work?
A. Spending time with family, and checking out local events!